A Bit More About Me

I’m Nadia Choi,  a senior at UW–Madison studying Information Science (UX track) and Psychology with a certificate in Digital Studies. My background across UX, product design, and digital marketing has equipped me to use user research and design strategy to connect user needs with business goals.

 

My psychology and marketing background drive my human-centered approach. I have an aptitude for understanding how people think, why they make decisions, and what appeals to them, and I use those insights to design experiences that create tangiblel impact for organizations.

 

Beyond design, I love sipping tea, drawing with oil pastels, and spending time with friends and family, which keep me inspired and grounded.